What’s the point of short-selling? To take money away from those who have too much.
US stock market capitalization is roughly $7 trillion. So all of those trillions of dollars are in public companies and not somewhere else. Maybe that’s bad.
Shorting a company is a vote against them. The CEO might say it’s mean, but maybe somebody else’s project is more worth funding than theirs. There’s only a finite amount of money after all, so companies have to share.
Imagine you’re building a super-awesome playground. That is definitely more important than having another Arby’s, Hilton, or article in USA Today. Short the hotel and long the playground.